From the Editor by Craig Stark #50, 22 August 2005

I'm starting what will likely be an irregular series of reports today. Don't look for the next one tomorrow, but there may be multiple installments when all is said and done. The topic is eBay stores. I opened a store on July 6 (and this almost sounds silly) with almost no expectation of success. I took a whack at this once before, several years ago, and it was a disaster. Ordinarily, I don't enter into things that I'm not at least mildly confident will work, but there have been some substantive changes since then, and, given that some sellers have been declaring meaningful success of late, I decided that it was time to give it another shot - this time with more patience and most decidedly in the spirit of experimentation. Early returns are in, and today's report has some surprises.