I don't like to admit this, but I had a pretty crappy December. Going into the fall bookselling season, I was expecting things to go well in spite of the economic climate. After all, it was Christmas! It wasn't time to practical, was it? Well, things did go okay for awhile, but then, immediately after Thanksgiving, the bottom fell out for me. December was deep and dark. For the first time in my bookselling career I was looking at a decline in sales. Was there anything to be done? You bet there was, and I'll share my January experience with you in today's feature article.
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