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MARKETING ANALYSIS:

Since we're addressing late modern or hyper-modern firsts printed in the hundreds of thousands, later a million or more, condition is critical in determining final values, as is the presence of dust jackets. If at all possible, take care to buy copies in F/F condition to separate yourself from competitors. When marketing, clear visual presentations of condition will carry the day. Compromise on condition only on titles A-E, copies of the UK (Macmillan) K is for Killer with the scarce first state dust jackets (which feature a red hand, not a psychedelic eye), and early proofs, along with the out of series titles already discussed.

Very early unsigned alphabet titles should climb well into three figures, very early signed titles four figures; and for the purposes of most booksellers, the WBW threshold ($30 to $50) will be reached somewhere in the E to G range (with the "K" Is for Killer exception noted above). This can be extended some if copies are signed, but generally the latter half of the alphabet is best marketed in lots. Take pains to detail first edition issue points- most sellers do not - and this will help maximize outcomes. (Refer to bibliography below.)

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BIBLIOGRAPHY:

3. "A" Is for Alibi

1982. New York: Holt, Rinehart, and Winston. "First Edition" stated on title page verso. Number line begins with "1." "First Edition" is dropped in second and later printings. Dust jacket price: $12.95.

UK edition:

1986. London: Macmillan & Co. Number line begins with "1." No price appears on first state dust jacket. Second and later states bear $14.95 price.

4. "B" Is for Burglar

1985. New York: Holt, Rinehart, and Winston. "First Edition" stated on title page verso. Number line begins with "1." "First Edition" is dropped in second and later printings. "Holt, Rinehart and Winston" appears on first state dust jacket; second and later states bear "Henry Holt and Co." Dust jacket price: $14.95.

UK edition:

1986. London: Macmillan & Co. Number line begins with "1."

5. "C" Is for Corpse

1986. New York: Henry Holt & Co. No statement of edition on title page verso. Number line begins with "1." Dust jacket price: $14.95.

UK edition:

1987. London: Macmillan & Co.. Number line begins with "1."

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